I just saw a TV advertisement about a new optical and frame company. To entice new patients they advertise 2 pair of glasses at a cheap price and a free eye exam. I guess the optical company believes that people watching TV don't care about their health. What kind of eye medical exam is free? I guess a 5 minute drive through exam?
The State of Florida demands that when an optometrist is seeing a new patient, for the first time, a thorough eye exam must be performed which includes dilating the pupils of the patient. This is time consuming. That's why at our Delray Beach Optometry office a new patient may spend an hour running through tests.
People appreciate spending time with them, not rushing. It is wrong to deceive the public that a medical eye exam is a commodity. If a medical doctor gave you a free medical check-up and missed your cancer, what good was it that it was free? Who wants that?
Apparently this optical corporation is not concerned about the well being of the public. Only that they get a volume to make their share holders profit.
Personally, if I'm getting an eye exam, I'm going to want it to be thorough so they can catch any potential problems. I can see how that's not really something you can expect to get from a free eye exam off of a TV advertisement. Eye care isn't really something that should be taken lightly.
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